|Transformation gains arise when organizations are able to crystallize
the potential that new technologies have to offer and use it to gain a
strategic/competitive advantage in their industry or in new industries. That advantage may
fall into the area of increasing market share, developing new service/products, reducing
its product costs or producing a better service/product...
Transformation gains are not as easily identified and classified, as are efficiency and effectiveness gains. Its achievement requires using the best and most appropriate technologies identified earlier. Their attainment requires a long-term view of the organizational unit, an obtainable, appropriate and well communicated mission and vision, a holistic view of how the various pieces of the educational process best fit together, a well organized, co-operative, committed and cohesive work unit, and a work environment which promotes creativity and is adoptive to a changing environment.
From the above it is not difficult to understand why very few organizations actually reach the transformation stage as well as why universities which are steeped in tradition and bureaucracy have difficulty in adapting to a changing environment. Very few organizations start out with transformation as their goal but rather have developed an efficient and effective organization, which is well position to take advantage of new opportunities and in some cases create innovative solutions to old problems.
Universities have to become more cognizant of the changing competitive education market place that they are in and become more effective in planning the development of their information architectures (hardware, software, telecommunications, & databases) and support systems (including teaching and instructional design) if they want to remain effective in society. This does not mean that all universities must strive towards the web-based classroom and full asynchronous learning environments. Changing roles and more cooperation between Universities will be essential if the full potential of this new medium is to be reached. Not all universities will be able to be developers of quality content (too expensive) for all subjects. Choices as to the various roles of developer versus distributor will have to be made. There will always be a role in society for residential universities, but even these universities will have to use current information technologies if they are to provide their students with a richer learning environment.
Why should we (academics) care about the internet anyway?
A Survey of Accounting Department Websites at Canadian Universities
Implications for Canadian Accounting Education
Summary: Study of the Internet Presence of University Accounting Programs in Canada
Appendix A: Transformation of Educational Delivery Systems
Appendix B: Efficiency Gains
Appendix C: Effectiveness Gains
Appendix D: Transformation Gains
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